Evolve

The Logo Evolution


Security... If it stands still, dies.

In 2009, when I launched the original blog, the logo reflected exactly where I was at the time. It was sharp, aggressive, adversarial. Red teaming was the core. Thinking like an attacker was the point. If you could understand how an adversary moved, how they thought, how they exploited assumptions, you could build something better. The logo carried that mindset. It was built around friction and tension. It assumed that offense was the truest teacher.

By 2017, I had changed. Years of building teams, running programs, watching organizations struggle under the weight of their own “security” forced a shift. Offense without defense was incomplete. Defense without offense was blind. The logo evolved because I did. It became simpler, lighter. Less ornament, more intent. The focus moved toward integration. Make security understandable. Make it efficient. Reduce drag. Build programs where red and blue informed each other instead of competing for relevance. The blog followed that same path. Fewer theatrics. More clarity. Strip away what did not matter.

And now, since 2025, another shift. Security Brutalism.

Not complexity. Not frameworks layered on frameworks. Not theater, just fundamentals. Strong baselines. Controls that are simple, direct, hardened. Controls that work whether you are defending or probing. Resilience over elegance. Density over decoration. The current logo reflects that. Simpler. Heavy. Intentional. It feels compressed, almost austere. Hardened for security rather than designed for applause.

This is not aesthetic preference. It is survival, like security should be.

Security decays on contact. The moment a control meets reality, entropy begins. Adversaries adapt. Technology shifts. Organizations sprawl. What worked last year becomes brittle this year. What felt advanced becomes legacy overnight. If security does not move forward, it moves backward. There is no neutral.

Too many programs calcify. They protect last year’s architecture against yesterday’s threat model using controls that passed an audit once. They confuse documentation with defense. They mistake motion for progress. And slowly, quietly, the baseline erodes. Gaps widen. Response times stretch. Assumptions go unchallenged.

Security cannot be stagnant. It has to remain nimble. It has to look forward more than it looks inward. It has to adapt not as a reaction, but as a habit. Offense and defense have to inform each other continuously. Baselines have to be tested, simplified, reinforced. Controls must be built to survive contact, not just compliance.

My evolution is simply a reflection of that reality. The logos changed because the thinking changed. The thinking changed because the environment demanded it. And it will demand it again.

There will be another evolution at some point. There has to be. Security that refuses to evolve eventually becomes unable to protect anything, not even its own baseline.